Dominant Lens “I think that innovation, and entrepreneurship, I kind of tie those things together in my own thinking... It’s an ethos that you have in you. And. Entrepreneurship, for example, is that, that willingness to just drive after something um and and and not be and to just go after it and not be constrained in in any way. You know, not be told that you can’t do it. Be willing to try 10 or 20 times, you know, to kind of go after that idea go after that go, and your path is going to change as you move towards it. And if you can succeed at that then you’ve probably done something quite innovative.” This dominant lens says that innovation is synonymous with entrepreneurship. It is associated with ambition and drive. Projects which are truly innovative cannot, by definition, fail. | Challenging Lens Interestingly, we didn't find any counterpoints in our interviews! This could mean that there aren't as many people who disagree with innovation being linked to entrepreneurship...or just that the people who disagree didn't talk about it. |
The Big Picture
Heat map of microinterviews
The image above shows a heat map of the forty-three microinterviews, color-coded by how frequently words associated with the dominant way of speaking about innovation (blue) or the non-dominant way of speaking (red) were used in each chunk of time. In addition, each interview code name is underlined with a color corresponding to whether it was classified in during qualitative discourse analysis as dominant (red), non-dominant (blue), or both (green).
The map shows that there is a huge variety in the way that our interviewees talked about innovation, and that the use of specific words may not necessarily correlate to a more general way of talking about innovation. An example of a "dominant" word related to the post above would be "entrepreneur," while a related example of a "non-dominant" word would be "community."
The map shows that there is a huge variety in the way that our interviewees talked about innovation, and that the use of specific words may not necessarily correlate to a more general way of talking about innovation. An example of a "dominant" word related to the post above would be "entrepreneur," while a related example of a "non-dominant" word would be "community."