Dominant Lens “…not until I can, use the technology in a product, that I can commercialize, that’s when the innovation is there…. So otherwise there’s no value, so if I cannot sell it, for people it’s not useful.” "To me the definition of innovative is creative with a profit. So creativity is turning cash into ideas…innovation is ideas into cash" The dominant lens of innovation as commercial says that real innovation has to be marketable. Even if an idea or product is new, it's not innovative if it's not commercially successful. | Challenging Lens “This is a person who is very dedicated to ocean and loves the whales. She gets out of her box and thinks in way that other would not. That is what is innovative about it. She is moving beyond herself.” The counterpoint to this dominant lens doesn't accept that innovation has to be commercially successful. It says that innovation doesn't even have to be useful. It can be based on passion, or simply on change. |
The Big Picture
Heat map of key informant interviews
The image above shows a heat map of the three in-depth key informant interviews, color-coded by how frequently words associated with the dominant way of speaking about innovation (blue) or the non-dominant way of speaking (red) were used in each chunk of time.
The map shows that there was variation in how often these "key words" were used between interviewees. Interestingly, the interviewee who used the non-dominant words more frequently also used the dominant words more frequently. In this case, an example of a "dominant" word would be "commercial," while an example of a non-dominant word would be "communities."
The map shows that there was variation in how often these "key words" were used between interviewees. Interestingly, the interviewee who used the non-dominant words more frequently also used the dominant words more frequently. In this case, an example of a "dominant" word would be "commercial," while an example of a non-dominant word would be "communities."