Dominant Lens “…that Virginia Tech, has very uh strategically decided to build this capability I’m just the lucky one that gets to do it…. they’ve identified a capability that they think is important outside of Virginia Tech and that can, partner and complement in with what they have." This dominant lens of innovation suggests that innovation occurs most often within organizations, not within individuals. This can be seen in the data by people talking about the ways that organizations innovate. | Challenging Lens “I think that just like modern times has a power that is so much larger than the individual. I think there's that same dynamic with change and innovation that it doesn't always come from the individual, it's just forces that are at play. It's both I think, the individual as well as this gigantic thing that you can't really stop either.” The challenging lens of innovation suggests that innovation can reside outside of organizations, too. This can be seen in the data by people talking about individuals as innovative, or even (as in the example above) as innovation existing above organizations. |
The Big Picture
Dendrogram of key words of interest in "non-dominant" microinterviews
The image above shows a dendrogram of key words of interest in the microinterviews that were categorized as showing the non-dominant way of speaking about innovation. Dendrograms show how frequently words appear near each other, so that words that typically appear close to each other in the interview data share a fork that appears very close to the left side of the image.
The words themselves are underlined in a different color depending on whether they are a dominant word (red), a non-dominant word (blue), or both (green). This dendrogram shows that even though these are interviews that are non-dominant as a whole, dominant words still appear.
The words themselves are underlined in a different color depending on whether they are a dominant word (red), a non-dominant word (blue), or both (green). This dendrogram shows that even though these are interviews that are non-dominant as a whole, dominant words still appear.