"It’s just allowing for more creation and more creative changes to occur."
"Obviously the point is to make progress. You don’t want to stay stagnant. So you always want to improve.There are always things, areas, to improve."
The dominant lens of innovation paints innovation as always a good thing. This can be seen in the data by people speaking positively about innovation as a process or about specific innovations.
“I think sometimes it does like if we're in a situation of sadness or restraint, then obviously there's the element of human nature that it's like do or die kind of thing. And I guess that would be what propels us toward something different.”
The challenging lens of innovation accepts some of the negative aspects of innovation and argues that it isn't always positive, or isn't itself associated with specific values.
The Big Picture
Wordcloud showing the relative frequency of all keywords over all microinterviews
The image above shows a word cloud of all of the relevant keywords in all of the microinterviews. The more frequently a word was used, the bigger it appears in the cloud. This shows that a lot of the words that are associated with the dominant way of speaking (such as "technology" and "new") appear frequently, but so do words associated with the non-dominant way of speaking (such as "political" and "community"). It also shows that robots are innovative, and also awesome.